In this modern era where internet marketing is at its peak, you must’ve heard the term ‘Niche Edits’ at least once recently and wondered what this unfamiliar, ‘new’ term means. The concept of a niche edit (also known as a ninja edit) has been around for quite some time now, it’s just that it was named this about two-three years ago. Prior to this name-change, niche edits were called ‘contextual links’. Such curated links have always been a useful component of link building strategies, such as ‘Link Begging’, etcetera.
These terms may sound very complicated and ‘shady’, but actually the concept of niche edits is quite easy to understand and even implement if you go about it smartly. Let’s get into the details now!
What Exactly Are They?
Niche edits are basically just the same as other backlinks. Meaning that these niche, clickable links serve the user by acting as contextual anchor links which link a third party’s webpage to theirs.
The difference, however, arises in the way these ninja edits are utilized. A niche edit is inserted into good quality aged blog posts, guest posts or pages that already exist on the internet. Older, already existing content is basically edited just to add your link to the webpage or the website. This means that these pages have already been ranked/indexed by Google which makes using niche edits one of the top most linking options you can go for.
Niche Edits vs Guest Posting
The effectiveness of any link you use will be determined by some factors and characteristics. Following are a few major ones:
- The authority of the page that the link is placed on.
- The relevance of the chosen page/article to yours.
- The number of links already existing on the chosen website.
Keeping these three important things in mind when considering niche edits, you will most likely agree with the popular opinion that ‘contextual links or niche edits are the most impactful and powerful type of links’ available to a marketer.
This is as such because niche edits offer and direct much better and higher quality link juice to your website. You won’t need to create a new guest post but you’ll just be getting your link added to an aged post that already exists (chances are high that these older posts may already have other external or internal links attached to them which is even better for you!). These posts have built their authority organically and entertain real traffic which Google loves and prefers.
On the other hand, via guest posting (the closest form of ‘real’ linking), you will be associating yourself to a page or post or blog that has zero internal power or authority. Implementing a niche edit is the easier and the better form of guest posting in the sense that it rids you of the trouble of writing a new guest post and asking website owners to accept an entire blog post!
Moreover, using contextual linking through a service instead of guest posting will allow you to invest your time and energy in other major aspects of your website-writing, editing, researching, etcetera. They can even be more economical and cost-effective as you won’t need to compose a guest post featuring new content.
How Can You Get Niche Edits?
The addition of niche links to your SEO arsenal as part of an off-page SEO method to boost juicy link inflow may just be something most digital marketers out there would want to achieve. Just like other kinds of backlinks, you have a few basic options to choose from when it comes to acquiring niche edits.
In case you don’t wish to invest monetarily in your off-page SEO scheme, you can go about getting niche edits the traditional and simplest way; ask them for it.
Do your research and pick out websites which have content that is similar to that on your website. Relevance is key here as website owners will probably accept proposals from you if they think that your webpage’s content would benefit their traffic or readers. The next step is reaching out to them via email and expressing your interest in getting a ninja edit on their webpage.
The conversation or response rate can expected to be quite low if you don’t already have links with the webpage owner. However, most bloggers and webpage owner today accept some charges (reasonable and affordable) in exchange for guest posting or giving you a niche edit. Hence, you can offer to pay them and increase the probability of success of your niche edit scheme. Phrasing the offer appropriately is key here though.
Hire a Service
This method of getting niche edits is the easiest one as you aren’t required to invest in ant time, effort or energy but just some money. You can pass on the task of getting niche edits to someone else who already has a wide network of contacts. This someone could be a platform, a group of individuals, an individual; basically anyone who has actual and real contacts. This method will save you A LOT of time and get you niche edits as quickly as possible.
Several services exist today that claim to offer you cheapest and best quality niche editing packages and bundles. However, many of them are just middlemen who resell services of the original service providers and charge service users higher and consuming hefty margins. When opting for an external service, make sure you don’t make a hasty decision and carry out a background check, read reviews and feedbacks before finalizing.
Diversifying your off-page SEO arsenal by tapping into aged posts through niche edits cannot be considered a bad thing. In fact, as discussed above, it will benefit you in many ways-both monetary and non-monetary.
However, niche editing needs to be done carefully and smartly to yield best results and actually boost real traffic inflow. Moreover, cannot solely rely on this single method as an off-page SEO tactic. A comprehensive and balanced combination of guest posting, niche edits, PBNs and other forms of backlinks is more likely to serve you as a relevant and functional strategy. Adding creativity and innovation to your digital marketing ways can go a long way!